AGING OF HAIR: MARKETING TRICK OR REAL THREAT?

Seeing on the shelf in the store shampoo or mask for hair with a sticker “anti-age,” many discontentedly snort, thinking that it’s a trick of marketers and put the jar in place. And in vain! Hair aging is not an invention, it’s a real problem that can be encountered even earlier than with the first wrinkles. We tell how hair grows old.
What happens to the hair when you get older?

1. Gray

Most often people start to notice gray hair at the age of about 30-40 years, and by the age of 50 almost half of women have gray hair. There is nothing terrible in this, of course: many stars and fashion legislators are proud of their gray strands, they do not hide them and look very stylish. And if you do not like the silver gleam in your hair, you can always paint over the gray hair.

2. Thinning hair

Over the years, hair is thinned in both men and women. This is due, firstly, hormonal changes (especially they are noticeable in women during menopause), and secondly, changes in the follicle itself. The follicles become smaller and produce smaller hairs. In this case, the means for creating the volume, as well as the protective means, which will prevent the fragility of the hair, can become a way out


3. Dryness

In course of time, the sebaceous glands begin to produce less fat – and although in adolescence it would seem good news, in fact, because of this, the hair becomes drier. The best solution is to use indelible moisturizers, do not overload hair with styling and do not use hair dryer without unnecessary necessity.

4. Lumpiness

Of course, hair loses its elasticity and can become brittle, but more often it is not your age to blame. The breakdown of hair is in many ways provoked by the means that you use: chemicals, aggressive dyes and thermal effects. It is best to remove away aggressive substances, use thermal protection and strengthening agents with protein

Monica Davis, stylist-hairdresser: “Yes, there is such a thing in the hair sphere as anti-age, but it can not be said that it applies only to women of 40-50 years.” Anti-Age cosmetics can be useful for a young girl at the age of eighteen, because aging hair is their thinning, long hair is more prone to it: they can become thin if you do not take care properly. ”


1. Restoring Shampoo Euphoria Reconstruction Shampoo, Bouticle; 2. Cleansing cream for moisturizing and controlling hair “Beauty source”, Oribe; 3. Intensive care with keratin Awapuhi Keratin Intensive Treatment, Paul Mitchell; 4. Sealing conditioner for hair Thickening Conditioner, Sashajuan; 5. Restoring system for hair i.plex, Lakme

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